When I open me email I was Like “What The F@#Ck,” Pony collaborated with yahoo.com  What the hell, A search engine dropping hot kicks? What’s next a KAWS X Google New Era?  But I have to give Yahoo their props, they did make history by dropping the first ever search engine street wear collaboration with a shoe company . The Yahoo! “FTC”, an exclusive limited edition sneaker. It  is part of a Yahoo grassroots marketing campaign. Yahoo created a micro sight and a whole movement called Start Wearing Purple. “FTC’s” are layed out in classic purple suede, Yahoo’s signature color, with the Yahoo logo on the tounge, the Pony Form Stripe on the side and the Yahoo exclamation point on the heel. The Yahoo X Pony “FTC’s” sneakers will ship late October; pre-orders are now being taken. They will retail $54.